The Allegro & Amazon Ads agency that
generates profit
Take your e-commerce to the next level. We combine AI technology with a Success Fee model. Low base fee, and a bonus only when we deliver the agreed ROAS.
Sebastian Kot
CEO & Founder, FAEO
Scaling
Profits
Your agency doesn't deliver? Time to change that.
Hi, Sebastian here. Every day I talk to e-commerce entrepreneurs who feel frustrated. They pump thousands into campaigns, and the return on investment (ROAS) drops month by month.
Most agencies sell "clicks" and "impressions". We at FAEO play a different game. Our KPI is your profit.
We have built internal automation tools, employ seniors, and our campaigns are optimized for real margin (POAS). We don't promise pie in the sky. We analyze hard data and implement strategies that protect your budget and scale sales.
Campaign optimization based on real profitability.
No hidden costs and incomprehensible reports.
Sebastian Kot
E-commerce Growth Ecosystem
We Earn When You Earn
We are moving away from rigid pricing towards partnership.
We combine a low base with a performance bonus (Success Fee).
We only get the bonus when we deliver the mutually agreed ROAS.
Standard Model
- Commission on spendThe agency wants you to spend as much as possible, as their profit depends on it.
- Long contracts (3-12 months)Cancelling before the contract ends is often costly or impossible.
- Extra fees for marketsEvery additional market (e.g., Czech Republic, Slovakia) means an extra invoice.
Hybrid + Guarantee
- Bonus only for Goal DeliveryWe take a % of sales ONLY if we achieve the set ROAS.
- Flexible ContractIndefinite contract. 1-month notice period — no penalties or long-term commitments.
- Cross-border includedManagement of Czech, Slovak, and other markets without extra fees.
Intelligent Ecosystem
We don't work in silos. We connect store systems, advertising platforms, and marketplaces into one seamlessly operating organism focused on generating profit.
Interactive Ecosystem Map (Hover/Click)
Numbers Don't Lie
Fashion Brand (Premium)
Scaling sales while maintaining margins. Entering Amazon DE from Allegro.
Home & Garden Store
Bid optimization during high season. Taking the leader position in 3 subcategories.
Electronics Manufacturer
Launching Cross-border sales (CZ, SK, HU) in 30 days. Full automation.
*Results are averaged and depend on the industry and initial budget.
Unique Value Proposition
Technology + Experience
We use proprietary scripts and AI to analyze thousands of auctions in real time. However, the final strategic decisions are always made by an experienced expert. This combination gives you an edge you won't get from a standard agency.
No Corporate Jargon
Forget about tickets and waiting 48h for a response. You get a dedicated channel on Slack/WhatsApp with direct access to your account manager.
24/7 Reporting
No more boring PDFs once a month. You get access to an interactive dashboard (Looker Studio) where you track results live.
Your path to category leader
Deep Audit
We analyze your account across 50+ parameters. Titles, photos, keywords, and sales history. We find budget 'leaks'.
Deep Audit
We analyze your account across 50+ parameters. Titles, photos, keywords, and sales history. We find budget 'leaks'.
Setting the ROAS Goal
This is a key moment. Together, we determine the minimum return on investment (ROAS). This is our benchmark for performance-based billing.
Setting the ROAS Goal
This is a key moment. Together, we determine the minimum return on investment (ROAS). This is our benchmark for performance-based billing.
Optimization & Scaling
Daily account management. Excluding ineffective phrases, fighting for positions during peak hours. We only earn when we deliver.
Optimization & Scaling
Daily account management. Excluding ineffective phrases, fighting for positions during peak hours. We only earn when we deliver.
Cross-border Expansion
When the local market is not enough, we replicate the success on Amazon. We scale sales where margins are higher, opening EU markets.
Cross-border Expansion
When the local market is not enough, we replicate the success on Amazon. We scale sales where margins are higher, opening EU markets.
People behind technology
Even the best algorithms need outstanding commanders. Here are the experts who will watch over scaling your business.
Sebastian Kot
CEO & Founder
A strategist with over a decade of e-commerce experience. He stays two moves ahead of the market and builds systems that turn online sales into a predictable, scalable process.
Monika K.
Head of Key Accounts
Guardian of key client relationships. She takes the helm where the stakes are highest. A master of negotiation and long-term partnerships — your business is in good hands with her.
Bartosz Z.
Lead Automation Architect
The brain behind technical operations. He sees code where others see an interface. His custom bots and scripts give our clients a speed advantage manual work simply can't match.
What Our Partners Say?
"Thanks to FAEO, our ROAS went from 400% to 950% in just 3 months. Incredible knowledge of Allegro algorithms and no empty promises."
"We tried to fight on Amazon ourselves, but it was this team that structured our sales in Germany. Full professionalism and transparency."
"The best agency we've worked with. Reports are clear, and the performance-based model means they play on the same team as us."
The testimonials and case studies presented are illustrative, and client data has been anonymized.
Knowledge and Education
Expert Insights
Practical knowledge, case studies and the latest changes from Allegro, Amazon and Google ecosystems. Build technological advantage with us.
AI Act and Allegro Ads: labelling display and video ads
From 2 August 2026, display and video ads created or modified with AI may need a clear disclosure in Allegro Ads. Learn which creatives to label and how.
Sebastian Kot
CEO & Founder
“Podsumowanie AI (beta)” in Allegro Ads
A first look at “Podsumowanie AI (beta)” in Allegro Ads: what it shows, what it does not automate, and how to verify its conclusions.
Sebastian Kot
CEO & Founder
Allegro Promoted Offers in CZ, SK and HU
From 18 August 2026, Allegro is set to extend active Promoted Offers from allegro.pl to CZ, SK and HU automatically. Check the fees and how to opt out.
Sebastian Kot
CEO & Founder
Strategy and Billing
Important: We do not charge a commission on the ad budget spent — the bonus is tied solely to the agreed ROAS target.
Additionally, we agree on a percentage bonus from sales (Success Fee), but we ONLY collect it when we deliver the previously agreed goal (ROAS). The higher the ROAS, the higher the bonus.
Let's talk about your business
You are one step away from
scaling sales.
We are not just another agency that will send you a PDF price list. Book a short strategic call. We'll check if your business is ready for the Success Fee model.
- Response in max 24h
- Free initial analysis
- No obligations
Step 1: Your business
Provide your store address so we can prepare an initial audit.
Trusted by over 120+ e-commerce brands