Expert Blog

E-commerce Knowledge Base

We share knowledge from the front line of the fight for conversion. Practical guides, algorithm analyses and case studies from the Allegro and Amazon markets.

Trending:
How does Allegro's algorithm assess relevance in 2024?Amazon Ads: 5 mistakes that burn your budgetCase Study: Scaling sales in the Beauty industryHow does Allegro's algorithm assess relevance in 2024?Amazon Ads: 5 mistakes that burn your budget

Choose your path

AI Act and Allegro Ads: labelling display and video ads
Editor's Choice

AI Act and Allegro Ads: labelling display and video ads

From 2 August 2026, display and video ads created or modified with AI may need a clear disclosure in Allegro Ads. Learn which creatives to label and how.

Sebastian Kot
Allegro 13 min

“Podsumowanie AI (beta)” in Allegro Ads

A first look at “Podsumowanie AI (beta)” in Allegro Ads: what it shows, what it does not automate, and how to verify its conclusions.

Sebastian Kot
Allegro 13 min

Allegro Promoted Offers in CZ, SK and HU

From 18 August 2026, Allegro is set to extend active Promoted Offers from allegro.pl to CZ, SK and HU automatically. Check the fees and how to opt out.

Sebastian Kot
Free Knowledge

Don't miss e-commerce news

Join our newsletter and get a free checklist: “10 critical Allegro mistakes that burn your budget”.

By subscribing, you accept the Terms of Service.

Zero spam. Unsubscribe at any time.

Meet our experts

The knowledge we share comes directly from practitioners who manage million-budget accounts every day.