Allegro Promoted Offers in CZ, SK and HU

Information current as of: 29 July 2026 · approx. 11 min read

Important: As of 29 July 2026, Promoted Offers still operate under the existing rules. The international expansion is scheduled to launch on 18 August 2026. This article describes the announced model, not a feature that is already available in seller accounts. Tweetnij

From 18 August 2026, an active Promoted Offer on one Allegro marketplace is set to cover Czechia, Slovakia and Hungary as well—provided that the same offer is available there. Allegro announced the change on 27 July 2026, giving sellers three weeks to review their range, margins and settings before the promotion is extended automatically.

The key mechanism is simple: you pay the Promoted Offer cycle fee on the base marketplace, with no second cycle fee on additional marketplaces. This does not mean “one fee forever” or completely free promotion, however. After the introductory period, a sale from a Promoted Offer on an additional marketplace is set to incur an extra commission equal to 0.75 of the standard sales commission for the relevant category.

Editorial visualisation by FAEO. It does not show the actual Allegro interface.

# The essentials in 60 seconds

• The change is scheduled to take effect on 18 August 2026.
• An active Promoted Offer or Flexible Promoted Offer is set to extend automatically to additional marketplaces where you make the same offer available.
• For a seller whose base marketplace is allegro.pl, this means potential visibility on allegro.cz, allegro.sk and allegro.hu as well.
• There will be no separate promotion cycle fee on additional marketplaces.
• From 18 August through 16 September 2026 inclusive, Allegro is not expected to charge either a cycle fee or the extra 0.75 commission on additional marketplaces.
• From 17 September 2026, a sale from a Promoted Offer on an additional marketplace is set to incur an extra commission equal to 0.75 of the standard sales commission for that category.
• You will be able to disable promotion on a selected additional marketplace. Disabling it on the base marketplace will disable it everywhere.
• A Promoted Offer increases the chance of better visibility, winning the Top Offer and appearing in a Google campaign funded by Allegro, but it guarantees none of these outcomes.
• The change applies to Promoted Offers and Flexible Promoted Offers, but not to the “Promotion on a category page” option.

# What exactly will change on 18 August 2026?

Until 17 August, activating a Promoted Offer on allegro.pl applies to the Polish marketplace. From 18 August, Allegro is set to extend this mechanism across four domains: allegro.pl, allegro.cz, allegro.sk and allegro.hu.

The marketplace where you enable the promotion and pay its cycle fee becomes the base marketplace. The other domains where the same offer is available are additional marketplaces. The model is set to work in the same way whether the base marketplace is Poland, Czechia, Slovakia or Hungary.

# Automatic expansion of already active Promoted Offers

If an offer is promoted on the base marketplace on 18 August and is also available on other marketplaces, Allegro is set to enable its promotion there automatically. You will not need to activate each additional marketplace separately.

This matters for your budget: the absence of a second cycle fee does not mean there will be no sales-related cost after the introductory period. Before the change, it is therefore worth checking not only the number of offers made available abroad, but also the margin and standard commission in each local category.

# When promotion will not expand automatically

If the offer is not promoted on the base marketplace, simply making it available on allegro.cz, allegro.sk or allegro.hu will not activate promotion. The mechanism will also work only where the offer is genuinely available to buyers.

# How one Promoted Offer will work across several marketplaces

It is easiest to separate four elements:

1. Activation: you will enable a Promoted Offer on one base marketplace.
2. Reach: the promotion is set to cover additional marketplaces where you make the offer available.
3. Cycle fee: it is set to be charged only on the base marketplace, in line with the selected option.
4. Promotional commission: the standard Promoted Offer rules will continue to apply on the base marketplace; on additional marketplaces, this commission is set to be waived temporarily through 16 September and charged from 17 September 2026.

You will be able to disable the Promoted Offer on one or more additional marketplaces without disabling it on the base marketplace. The dependency will not work in the opposite direction: ending the promotion on the base marketplace will also end it on every additional marketplace.

This will give you control over expansion, but it will require deliberate settings management. If you have hundreds of offers and several language versions, structured management of Allegro Promoted Offers may be more helpful than leaving automatic settings in place without monitoring profitability.

One cycle fee will remain on the base marketplace. On additional marketplaces, no extra Promoted Offer cost will apply through 16 September; from 17 September, an extra commission equal to 75% of the standard sales commission will be charged after a sale.

# Who can promote offers, and which offers are eligible?

Under the announced rules, Promoted Offers will be available to a seller who:

• has a business account,
• does not have sales suspended or restricted,
• maintains a sales quality rating of at least Neutral.

The promoted offer should use the Buy Now format. Allegro lists the following item conditions: New, Digital, Collectible or Investment. A multipack of the same product can be promoted, but a bundle of different products cannot.

Exclusions include over-the-counter medicines, over-the-counter veterinary medicines, infant formula, telemedicine and tobacco products. Before activation, check the current list of exclusions in Allegro’s Promoted Offer rules, as eligibility also depends on the offer’s category and parameters.

# How much will Allegro Promoted Offers cost abroad?

Costs need to be considered separately for the base marketplace and additional marketplaces.

# Base marketplace: a fee for every cycle started

On the base marketplace, you pay a fixed amount for the selected cycle as well as an extra commission on sales from the Promoted Offer. This is not a one-off activation fee that remains valid indefinitely—the next cycle renews and is charged in advance until you disable the promotion.

The draft fee schedule due to apply from 18 August 2026 gives the following gross amounts for the base marketplace:

• Flexible Promoted Offer, 1-day cycle: PLN 2.90 on allegro.pl; CZK 17 on allegro.cz; EUR 0.70 on allegro.sk; HUF 249 on allegro.hu.
• Promoted Offer, 10-day cycle—most categories: PLN 19.90; CZK 115; EUR 4.70; HUF 1,699.
• Promoted Offer, 10-day cycle—selected categories with a lower rate: PLN 5.90; CZK 34; EUR 1.40; HUF 499.
• Promoted Offer, 10-day cycle—Culture and Entertainment: PLN 2.90; CZK 17; EUR 0.70; HUF 249.

The rate depends on the base marketplace and category. Before enabling promotion, the current listing form, My Assortment and the applicable terms and conditions will be decisive, as the announced fee schedule may change before it takes effect.

# Additional marketplaces: introductory period through 16 September

From 18 August through 16 September 2026 inclusive, Allegro says it will not charge an extra cycle fee or the extra 0.75 commission on additional marketplaces. The standard commission on an actual sale will still apply—only the additional cost arising from the Promoted Offer is being waived.

# From 17 September: 0.75 of the standard commission

From 17 September, there is still set to be no cycle fee on an additional marketplace. A sale from a Promoted Offer will, however, incur an extra commission calculated as follows:

extra Promoted Offer commission = 0.75 × standard sales commission

“0.75” means 75% of the standard commission amount—not 0.75% of the order value and not 0.75 percentage points. If the standard commission on a particular sale is PLN 10, the extra Promoted Offer commission will be PLN 7.50. In this example, the combined cost of the two commissions is PLN 17.50 before other fees and fulfilment costs are included.

# Promoted Offer versus Flexible Promoted Offer

Both options are set to be included in the international expansion, but their cycle lengths differ:

• Flexible Promoted Offer runs in 1-day cycles,
• Promoted Offer normally runs in 10-day cycles.

The fee for every cycle started is charged in advance on the base marketplace. A shorter cycle makes it easier to stop promotion sooner, but does not in itself guarantee a lower daily cost or a better result. Sales, margin and the extra commission matter for both options.

The “Promotion on a category page” option is not part of the announced expansion. The rules described in this article should therefore not be applied to it.

# What a Promoted Offer can do for an offer

The offer receives a “Promoted” label on the product list and has a chance to rank higher. Being promoted is also one of the factors considered by the algorithm that selects the Top Offer—the offer representing a given product.

Allegro may also use Promoted Offers in Google campaigns that it funds. The seller does not need to allocate a separate advertising budget to Allegro merely to participate in such a campaign.

Each of these statements describes a chance, not a guarantee. Several factors determine ranking and Top Offer selection, and Allegro does not promise that a particular product will be shown on Google. Results should therefore be assessed by comparing actual data from before and after promotion was enabled.

# Promoted Offers versus Sponsored Offers in Allegro Ads

Promoted Offers and Allegro Ads can both increase visibility, but they work differently.

# Promoted Offer

• billing combines a cycle fee on the base marketplace with an extra commission on sales,
• it increases the chance of ranking higher on the standard product list,
• it can support winning the Top Offer,
• it can make an offer eligible for Google campaigns funded by Allegro.

# Sponsored Offers in Allegro Ads

• they use the CPC model, meaning that you pay for an ad click,
• they use a separate campaign budget and settings,
• they appear in search results and other advertising placements,
• they let you control the bid and budget actively.

This comparison concerns Sponsored Offers. Allegro Ads also includes Display Advertising billed on a CPM basis—one example is the Allegro Ads Vertical Banner covered in our separate guide.

You do not need to choose one tool for the entire account. A Promoted Offer can support stable visibility for selected offers, while an Ads campaign can buy traffic in a controlled way. Whether the combination makes sense depends on the margin after all costs, not simply the number of impressions.

Promoted Offers appear in the standard product list and are billed using a cycle fee and commission. Sponsored Offers buy additional visibility on a CPC basis with a separate budget.

# How to enable or disable a Promoted Offer on other marketplaces

Allegro identifies three ways to manage promotion:

1. Listing form: in the Promotion options section near the end of the form.
2. My Assortment: by editing a single offer or using bulk editing.
3. API: if you use an external system and its integrator supports these settings.

Once the change launches, check which marketplaces are covered by promotion for each offer. If you want to stop the Promoted Offer only in Czechia, Slovakia or Hungary, disable it for that additional marketplace. If you disable it on the base marketplace, promotion will also end on all other marketplaces.

The fact that Allegro’s API supports international offers does not guarantee that a particular integrator will immediately display the relevant switches in its own panel. Before making bulk changes, ask your tool provider for confirmation and run a test on one offer.

# How to assess whether a Promoted Offer is profitable

Do not start with the number of impressions. First calculate the margin after costs for each marketplace and offer option.

On the base marketplace, the incremental cost of a Promoted Offer includes the cycle fee and the extra promotional commission on sales. On an additional marketplace, the incremental promotion cost is set to be zero through 16 September; from 17 September, it will equal 0.75 of the standard commission on every sale from a Promoted Offer. Account separately for the standard sales commission, logistics, returns, taxes and product cost, regardless of promotion.

A practical assessment can look like this:

1. record the result for at least one full cycle before the change,
2. after enabling promotion, compare visits, conversion rate, transaction count and contribution margin,
3. separate results by marketplace instead of combining CZ, SK and HU,
4. deduct all Promoted Offer costs from the extra margin generated during the period under review,
5. do not attribute all growth to promotion if price, delivery, seasonality or offer quality changed at the same time.

Scale when the extra margin after promotion costs is positive and the result repeats over full cycles. Improve the offer when traffic increases but conversion or margin remains weak. Disable promotion when the extra margin does not cover the cost after you have collected representative data from one or two full cycles.

# Common mistakes

• interpreting “pay once” as a one-off fee covering the entire promotion period rather than one fee for each cycle on the base marketplace,
• mistaking 0.75 of the standard commission for a 0.75% charge,
• assuming that the 30-day introductory period also waives the standard sales commission,
• leaving automatic promotion enabled on every marketplace without checking the margin,
• disabling the Promoted Offer on the base marketplace in the belief that it will remain active abroad,
• treating the chance of winning the Top Offer or appearing on Google as guaranteed exposure,
• confusing Promoted Offers with Sponsored Offers in Allegro Ads,
• assuming that every external integrator will be ready on 18 August.

# Checklist before 18 August 2026

• Check which offers are currently promoted on the base marketplace.
• Determine which additional marketplaces each of them is available on.
• Verify local prices, delivery, returns and translation completeness.
• Calculate the standard commission and margin for CZ, SK and HU.
• Identify the offers for which the extra 0.75 commission after 16 September will be acceptable.
• Exclude offers with an insufficient margin or poor content localisation from automatic expansion.
• If you use an integrator, confirm that it supports Promoted Offer settings at marketplace level.
• Record baseline data so that you can compare results after launch without guessing.
• Schedule a review before 17 September, when the period without the extra commission on additional marketplaces ends.

# Summary

Promoted Offers across four marketplaces are set to simplify the launch of promotion: one cycle fee on the base marketplace can open up visibility for the same offer in Poland, Czechia, Slovakia and Hungary. The greatest risk lies not in activation itself, but in automatically promoting offers whose margins have not been calculated locally.

Through 16 September, additional marketplaces are set to operate without a cycle fee or the extra 0.75 commission. This period is worth using to collect data, but before 17 September every offer should receive one decision: scale, improve or disable.

If you want to combine Promoted Offers with CPC campaigns and monitor profitability separately for each marketplace, learn about Allegro Ads management for the CZ, SK and HU marketplaces.

# Sources and currency of information

• Allegro: New features and changes for sellers in August and October
• Allegro: Promoted Offers across all marketplaces
• Allegro: what Promoted Offers are
• Draft terms and fee schedule from 18 August 2026

This article was verified on 29 July 2026. It describes a change announced for 18 August; before enabling promotion at scale, check the current settings and fees in your Allegro account.